WHY DO STORIES MATTER?
Stories are how we make sense of the world around us. It’s biological according to Lisa Cron, author of Story Genius. fMRI studies have shown that when you’re lost in a story the same areas of your brain light up that would if you were doing what the protagonist is doing. Stories help us to understand, to come together, to find the common humanity in each other. We’ve come a long way from when our forefathers sat us around the campfire and told us the stories that helped shape our lives. Today, with the advent of the internet, we can virtually access a story about anything we want. Stories still help us negotiate our lives. We may never run into a scenario like the protagonist, yet the characters teach us how to problem solve. We learn by their example what to do or not to do in a similar situation.